• Lucas Candy
  • Lucas Candy
  • Lucas Candy
  • Lucas Candy
  • Lucas Candy
  • Lucas Candy
  • Lucas Candy
  • Lucas Candy
  • Lucas Candy

Lucas Candy

Brand Identity / Packaging / Retail Experience

Development of a new candy brand experience for Mars-owned Mexican hard candy manufacturer Lucas. A line of characters and brand story were developed in order to create an appealing brand experience for kids. This experience was than translated and implemented across all consumer touch points including packaging, pop, and merchandise.