• 3M Post-it
  • 3M Post-it
  • 3M Post-it

3M Post-it

Brand Identity / Packaging Design / Campaign

3M's Post-it brand is an office staple used by millions every day. To increase in-home usage the "Sticking Together" campaign was developed as a story-telling, engaging approach that demonstrates in a fun and interactive way how useful post-it's can be at home. The campaign comprised naming, brand identity, storyline & character development, packaging design, and digital channel activation.