Trade Fuel for Gear

- Tagged with: Retail, Innovation, Shopping, Interactive

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Nike's vending machines that let you trade fuel points for merchandise

Nike placed a number of vending machines across NYC stuffed with Nike gear that only the fittest and most active New Yorkers can get their hands on. Named 'Fuelbox', Nike's pop-up machines are stocked with Nike merchandise that can only be purchased using Fuelband points. Each item is priced somewhere in the between 500-1000 Fuelband points. T-shirts, socks, watches, and other items are up for grabs. The Fuelboxes are only out until their stock is cleared completely. There's a hitch – the vending machines only accept Fuelpoints earned within the last 24-hours, meaning you can't just unload points collected over months onto the Fuelbox in exchange for lots of goods. Read More Here