The next Generation of Print Advertisements is here!

- Tagged with: Technology, Interactive, Advertising, Motorola

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In the January edition of Wired magazine, Motorola has a full-page ad with built-in LED lights that allows you to change the color of the Moto X printed on the page.

Motorola's Moto X sells on the proposition of providing a vast variety of customization options. How can you translate that promise into an effective print ad? Ad agency Digitas is revolutionizing the medium – in the January edition of Wired magazine, Motorola has a full-page ad with built-in LED lights that allows you to change the color of the Moto X printed on the page. Learn and See More Here