Immersive Branding – Real Life Brand Indulgence

- Tagged with: Retail, Interactive, Hershey's

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Interactive mega-projections, branded bus rides, and chocolate-organ concerts. Over the last couple of years brands staterd engaging consumers online, but now the realization is that social media love will only follow if you are also able to delight your consumers in real life.

Interactive mega-projections, branded bus rides, and chocolate-organ concerts. Over the last couple of years brands staterd engaging consumers online, but now the realization is that social media love will only follow if you are also able to delight your consumers in real life. The outcome is a new era in immersive branding. The retail experience is now about so much more than just shopping. It’s the brand experience, memorable entertainment, and a way to truly live the product’s brand. That’s why brands such as Hershey’s, Audi and IKEA have been focusing their energy to engage consumers on an epic new level.

Hershey’s Kisses Brand wall is a full integration of gesture-based interactivity with 3D high definition media in an exciting, brand-centric and message appropriate visitor experience. The digital experience, which serves as an entrance to the newly redesigned Hershey’s Kisses Brand retail space, invites visitors to approach the wall, access the Hershey’s Kisses Brand factory virtually with a hand gesture and then interact with the highly-regarded Hershey’s Kisses Brand factory commercial.