Experiences create Memories that last Forever

- Tagged with: Brand Experience, Innovation, Happiness

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Why spending your money on experiences rather than things will make you a happier person!

"Our experiences are a bigger part of ourselves than our material goods," says Dr. Thomas Goliovich, a professor at Cornell University who has been studying the question of money and happiness. His reserach scientifically proves why we should invest in wonderful moments that last with us forever rather than the next i-phone or 3D televison. Listen up brands! It's all about providing engaging, rewarding, and extraordinary experiences to your audiences!

Read the full story from FastCompany